Covering the very expensive vehicle in mud without a care in the world. The artist, who also produces almost all of his records, went certified platinum with no features with his 2014 album 'Forest Hills Drive.' His albums 'Cole World,' 'Born Sinner,' '4 Your Eyez Only,' and 'KOD' also went platinum.Д¬ole continues riding around in the familiar red dirt backwoods in a Bentley. For the Grammys specifically, the artist has been nominated seven times and hasn't won once! He's been beat out by Childish Gambino, Ella Mai, Chance The Rapper, Kendrick Lamar, and The Weeknd.Дespite this, Cole has been and still is killing it. The artist has been up for a music-related award 43 times since 2012 and only won six of them. The ironic tattoo that reads 'loyalty' on the female cadaver's ankle also brings his message forward. But the fact that the soles are made from dirt make the wearer seem fake and ingenuine. The red bottoms remind viewers of the ever-popular high-end Louboutin shoes that have quickly become a status symbol. The red carpet has been replaced with red dirt, which also covers the soles of the dead's shoes. When the lights fade and the scene changes, the lively crowd now lies dead in the morgue.

It's the first visual hint of the hunting motif that comes up throughout the entire video. The red-carpet event is also in the woods.

When the beat drops, affluent figures on the red carpet celebrate but aren't paying any attention to Cole's presence. The scene opens with Cole in the center of the screen with a silhouetted crowd behind him. The video also wastes little time highlighting J. Sort of like how kids describe their experiences being a middle child in their family. Cole is in the middle of the screen while everything is happening around him. Here's a breakdown of all the things you might have missed in J. The video shows that while Cole is continuously overlooked in the music industry, the rapper is still a quiet but deadly hunter. Lazer also directed a number of Cole's videos including ' ATM,' ' Kevin's Heart,' '4 Your Eyez Only,' and his documentary and concert series, 'Forest Hills Drive Homecoming.' But what sets this project apart is how well the visuals complement the overall message of his lyrics. Cole released the much-anticipated music video to his song, 'Middle Child.' It was directed by Mez, and Scott Lazer was the creative director.

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